![]() ![]() ![]() ![]() In a recent UK parliamentary debate, politicians Jenny Willott, Elizabeth Truss and Chi Onwurah also expressed concern that the “pinkification” of toys for girls was adding to gender inequality in careers in science, technology, engineering and mathematics. It argues that, if the purpose of books is “opening minds and hearts… broadening horizons”, such titles do the opposite. The group has recently expanded its focus to include books, after the publication of titles such as The Brilliant Boys’ Colouring Book and The Beautiful Girls’ Colouring Book. Campaigns such as Let Toys Be Toys in the UK have also expressed frustration at the way manufacturers and shops have increasingly restricted the interests of girls to the narrow domain between the twin pink pillars of femininity – being caring and being pretty – while the broader, “different coloured” terrain is for boys. Her impassioned critique of profit-boosting gendered toy marketing has been viewed over 4 million times on YouTube. Why do all the girls have to buy pink stuff?Ĭaught on camera in the “pink aisle” of a US toy store, 5-year-old Riley posed a multibillion dollar question: “Why does all the girls have to buy pink stuff, and all the boys have to buy different coloured stuff?” ![]()
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